How to optimize E-commerce site in SEO?

On-page -On-Page Optimization means controlling a web page by you or by your page .coding.
They are,
>page title
>meta tags
>meta description
>Alt tags
>head tags
>URL structure
>keyword density


Off- page -Off Page Optimization is not controlled by the page coding.
Web 2.0 sites
Article posting
Forum Posting
Blog commenting
Guest posting
Social bookmarking
Directory submission
 
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