How to improve CTR(click through rate)?

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deven75

New member
CTR stands for the click through rate means it is the rate no. of click on your adds. It calculate over impressions.


CTR=no. of clicks/ no. of impressions
CTR should be high if you are going to optimize your ppc ads, there are following ways to improve your CTR :

1.Select only highly relative keywords
2.Make sure your messaging matches the queries you’re driving.
3.Your ads title should be dynamic and attractive.
4. keep adjacent the themed keywords.
 
deven75 said:
CTR stands for the click through rate means it is the rate no. of click on your adds. It calculate over impressions.


CTR=no. of clicks/ no. of impressions
CTR should be high if you are going to optimize your ppc ads, there are following ways to improve your CTR :

1.Select only highly relative keywords
2.Make sure your messaging matches the queries you’re driving.
3.Your ads title should be dynamic and attractive.
4. keep adjacent the themed keywords.
Click to expand...

Say, how about some real life examples of how to do what you said? I am all at sea where such things are concerned, so something a bit more explicit would be very welcome.
 
The best method to improve ctr is by staying in focus if you keep your content relevant and focus on certain topics then you will get more relevent ads entire the site and so your overall ctr will improve.
 
CTR improvement is always a long-story to tell :D I am applying some tips to my ads and find it really make diffirences
1. Ads content is personalize to each audiences target
2. Have specific interest for audiences
3. Attractive show off (color, CAPITALIZE, Bold, etc)
4. Apply AIDA model. (Don't call them to buy in Attention phase, don't call them to "see more detail" in Action phase, smt like that)
5. Use words that describe sound or visual. Let them imagine
6. If you can, add some limitation to make them decide faster (like only 3 products remaining or only today promotion, ...)
 
1. Start generating urgency with countdown timers
2. Use ad extensions to increase visibility
3. Use symbols to get attention
4. Put the main keyword you’re bidding on in the URL of your ad
5. Call your readers to action to get the click
6. Before writing a word of ad copy, get to know your audience
 
CTR basically depends on clicks that you are getting for total number of ads impression.
Improving CTR means improving your click rate, which you can achieve by-

Showing your ads on top of the page.
Keyword Relevancy of your ads.
Ads relevancy with regard to your landing page.
 
Click-through rate (CTR) is an incredibly important concept in search engine marketing. The simplest definition is that click-through rate is the percentage of people who click on your ad after seeing your ad.
 
In conversion optimization, an important principle is that things that are seen immediately upon page load are more likely to catch the user's attention. In contrast, page elements that the user needs to scroll to see (things that are "below the page fold") are far less likely to receive attention.

The same holds true on the search engine results page, and it explains why the position of your ads determines your clickthrough rate. The higher an ad appears on the search results pages, the more clicks it will receive. That's because users spend more time focused on ads at the top of the page -- fully 90 percent of searchers viewed premium ads as opposed to somewhere between 28 and 21 percent who looked at the side ads. Furthermore, users spent more time reading the top ads (0.9 to 0.7 seconds each vs. 0.16 to 0.11 seconds on the right rail). It therefore pays to do what you can to get premium ad placement - the investment could be worth it.
 
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