How To Get Featured Snippets For Your Site?

Featured snippets are appearing in SERPs when user is searching something using How to..? What is..? How do..? How does..? type of queries. A direct question demands a direct answer. If you try to create content which will be directly answering such questions, then chances of getting positioned as featured snippet will increase.
 
In short: A website can put structured data on their web pages and that data may be used in rendering the page in search results, voice queries, etc.

For instance a local business could put markup that indicates the business’s hours of operation. Google may use that information to display whether the business is opened or closed at the time it shows up in a user’s search results.

Google doesn't guarantee that structured data will be rendered in rich snippets. And some features, like local data require explicit opt-in.
 
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