How to Determine the Effectiveness of Your Internal Link Structure...

mjhonson

New member
How do I focus how I am best utilizing my Page Rank? How do I know if my navigation is successful?

  • Google Webmaster Tools shows your internal link counts to different pages. You can use, to show which pages are being emphasized on a crude level.
  • Optispider shows on site link structure and compares link text to page titles.
  • SEO4Fun has a free PageRankBot tool which shows internal link flow. I think it is a bit complex to set up, but it's great when you get it set up.
  • If you have pages of limited importance but link to them frequently with using no-follow on those links.
  • Track a few pages of your site with a tool like CrazyEgg to see what links users are clicking on and if you are drawing enough attention to the most important assets on your site.
  • Use data from your web analytics tools to focus more link equity on your most important (highest traffic and best converting) pages


A few more advanced ideas You can add here ...would be appreciated your knowledge :)
 
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