How to cross check if SEO campaign is working or not?

In a simple way, Look at organic traffic in whatever analytics software you use. Also, if you have Google and Bing Webmaster Tools, look at your impressions and click data.
 
You can track through google analytics by checking your organic traffic, SEO tab there. then Through webmaster tools you can also check performance of SERP & links to your website. Website traffic source, average session duration, alexa ranking may be considered as key factors in cross-checking SEO campaign performance.
 
First check your meta tags are appearing on the serp or not.. secondly, try searching out some of the keywords which you are optimizing or targeting but yes you have to wait for atleast 3-4 months to see the tracktions then you can decide whether your seo campaign strategy is working on not....
 
SEO is a slow process that requires patience and the right tools to monitor what works and what doesn’t. In order to reach your goals, there are several metrics you have to consider: keywords driving organic traffic, link building campaigns, competitors strategies and conversions.
 
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