How to create good landing page?

We’ve got some examples of great landing pages to better illustrate what makes a successful landing page that drives conversions.
Short Stack helps companies organize and manage Facebook promotions and other custom Facebook content. Let’s see what looks good here.
1.Colors are bright and work well together
2.This page is clean and uncluttered with minimal text, while still explaining value proposition
3.Contains clickable video for a longer explanation of Short Stack
 
A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page.
 
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