how to choose Keywords for Website?

Select the most relevant keywords or a primary keyword which describe your web page, use easy & the type of keyword which hold the name of the product or service by which anyone can easily reach to your webpage. Use long tail keywords, it is also helpful for you.
 
You need to do a research in order to find best keywords and then make them work for you. Google Keyword Planner is pretty simple to use.
 
based on the theme of the site you're building, for example, you are building a fast food web, the tag might like "fast food is good for health," "Fast Food Delivery" .. this sort
 
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