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Google and other search engines use certain things to decide which websites should show up when people search for something. They also figure out the order in which these websites should appear. Blogging is a way to make your website better for Google and other search engines, and here’s how it works:
1. Getting More People to Click on Your Website
- When you write a blog, you make more pages on your website that can show up in Google searches.
- Some people search online to buy something right away, while others search to learn or find information.
- If you have an SEO blog, you can write about different topics that match what people are looking for. This can bring high traffic to your website and make it better in Google’s eyes.
2. Making Sure Google Knows About Your Website
- Google can only show your website if it knows about it. To know about your site, Google needs to read and understand what’s on it. This is called “indexing.”
- To get Google to index your site, you need to have valuable and shareable content on your site. You also need to update your site regularly.
- Blogging gives you a reason to add new content often, which makes Google check your site more frequently.
3. Getting Recognition from Other Websites
- When other websites link to your pages, it tells Google that your content is helpful and reliable.
- Think of it as a kind of online recommendation. If your blog gets links from trusted websites, Google is more likely to show your website in search results.
4. Helping People Find What They Need on Your Website
- When you link from one page on your website to another, it helps people find what they’re looking for.
- For example, if you have a blog, you can link to other pages on your site that are related to the topic. This makes it easier for visitors to navigate your site.
- It also helps Google understand how your website is organized, which is important for ranking it in search results.