How to boost Local PPC Ads?

[Sara James]

1. Claim Your Local Listings!
2. Set Campaigns Up by Location vs. Service
3. Include Local Insider Knowledge in Creative
4. Localize Landing Pages
5. Create Social Moments by Inviting Your Community to Share Your Space

 

[davidweb09]

You have to create a perfect plan for your PPC marketing campaign including keywords & targeted areas. Sioux Falls Radio TV Concert Producer | Legends and Outlaws

 

[amar495]

Target the area you serve
Make sure your details are up to date
Use location extension
price extension
promo extension

 

[pharmasecure]

I’ve been working with local business clients for years, and I can’t say that the challenges of geotargeting PPC ads haven’t evolved over time.
It isn’t as easy as the classic David’s Pizza TV Commercial, though we all wish it could be that fun (with great dance moves included.) As Google changed from “Google Places” to “Google My Business”, making good use of those location extensions is more important than ever.
When was the last time you checked your radius targeting, or determined how many searchers were using your city name, made location bid adjustments, or tailored your copy to specific cities? If you haven’t considered these areas of your campaigns recently, it’s high time for an audit.