When trying to create content that’s friendly to both organic search and paid search it’s important that your digital strategy utilizes keywords from these three main keywords below.
1. Generic Keywords
2. Broad Match Keywords
3. Long Tail Keywords
There are three types of keywords used for successful SEO by Search engine optimization companies. Firstly, Generic keywords which use specific names like " digital camera". Secondly, Broad keywords add more details like " canon digital camera" is one of the best ways to drive traffic.