How many links per page?
I’m about to publish a blog post with a ton of links in it — almost two hundred of them. So before I did that, it seemed like a good time to talk about Google’s recommendation to “Keep the links on a given page to a reasonable number (fewer than 100).” Why do we provide that recommendation, and what if you decide to ignore that guidance?
The original reason we provided that recommendation is that Google used to index only about 100 kilobytes of a page. When we thought about how many links a page might reasonably have and still be under 100K, it seemed about right to recommend 100 links or so. If a page started to have more than that many links, there was a chance that the page would be so long that Google would truncate the page and wouldn’t index the entire page.