How Keywords are implemented for optimization?

Your keywords must be low competitive ones and can be used as anchor text to create backlinks in forums, blogs, articles etc. Dont create too many backlinks and make sure you target sites that are high in page rank e.g high authority sites like huffington, amazon, CNN, microsoft, DELL etc.
you can also use your keywords effectively in strategic positions in your web content and articles.
 
An ideal approach to picking and implement keywords is to assign those keywords which are mainstream, applicable to our content, involves high search volume and powerful. Stuffing and other employment of keywords must be avoided. Keeping in mind the end goal to get best result and impact, our pages shouldn't contain a keyword density more than 3-4%. Counting keywords in title and description recommended.
 
Keywords are implemented in on page optimization for website hyperlinks, in signatures/meta tags and content of web pages.
keywords are implemented in off page optimization for content marketing,social media marketing and media marketing.
 
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