Yoast SEO plug-in being quite popular, it is installed by many SEOs. But, is it a case of just installing or do you actually use it to enhance your writing & SEO?
How to Use Yoast SEO in Your Everyday Website Life
Enter a focus keyphrase. You don't need to address every single suggestion from Yoast SEO, but trying to get a green light is usually a good goal.
Configure the SEO Title and Meta Description.