How effective is guest posting for ranking?

Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to.
Typically there are three main goals for guest blogging are :
* Positioning yourself as an authority and well-known name in the industry.
* Getting exposure (traffic) back to your website.
* Building backlinks to your website.
 
Guest posting is one of the best way to drive traffic through posting unique content to the other blogging site or any website. It's an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties website.
 
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