User-generated content (UGC) can significantly boost SEO by adding fresh, relevant content to your site, which search engines love. Reviews, comments, and social media posts created by your audience can increase your site’s keyword diversity and improve engagement. UGC also builds trust and credibility, as potential customers often value peer opinions. When search engines see that users actively contribute to your site, it signals that your content is valuable and engaging, potentially leading to higher rankings. Encouraging UGC, like reviews and testimonials, can enhance your site’s visibility and attract more organic traffic.