How does Google Plus helps in SEO?

Google+ isn’t just another social media platform; it’s a powerful weapon in your SEO arsenal. The reason Google+ is an SEO goldmine is that the first link added to a Google+ page post is a DoFollow link, which means it passes link equity, or link juice, on to the website you share. If you’re sharing your website, you’re getting the link juice.
 
It’s easier to measure social signals from Google Plus because they own it.

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors.

People would be driven to use Google Plus due to the fact that it will have more bearing in search engine social signals factor.
 
Compared to alternative platforms like Twitter and Facebook, Google+ usually is left to fall by the margin once it involves making your on-line promoting ways. this can be actually because Google+ merely doesn't have as several users because the huge social platforms out there.

However, whereas Google doesn't command as giant a slice of the social media world with its network, it will contain lots a lot of parts that give business measurable worth, particularly once it involves increasing a website's organic traffic.
 
Google plus like any other social media plus it doesn't directly helps in your SEO. It can help you generate traffic/audience but if you are thinking that it will help you rank or get backlinks then that's not true. Social media are mostly use for marketing purposes, increasing and establishing site's online presence.
 
If you’re like many people online, you have a love/hate relationship with Google+.

On one hand, you might not be a huge fan of the platform because it’s another social network to manage. On the flipside, Google is the top player in the search engine world. Any time you and your business can do something to get into Google’s good graces, it’s welcome.

It’s the latter that makes it so surprising that Google+ isn’t used as well loved as it should be by most businesses.


Is Google+ Really Worth Your Time?
Believe it or not, as of December 2014, Google+ was ranked the third most popular social network in the world. However, a lot of the users aren’t active. But that doesn’t mean it’s not relevant, because its namesake has so much power over business’s success online.

Google owns Google+ so naturally it wants you to use the social network to expand your online presence.

Up until a few months ago, Google enticed content producers and business owners to use Google Authorship as a way to stand out in search results. It has since nixed that idea and now encourages websites to use Rich Snippets and Structured Data.

There’s a lot to keep up with when it comes to Google, but no matter what you use, one thing is sure: Having a Google+ presence will boost your search engine rankings.

Google Plus SEO Strategy
Here’s how to get your Google Plus presence up and running so that you can increase your spot in search results.

Set up your profile
This might seem like a no-brainer, and it is. Creating your profile is the first step toward boosting your rankings.

Here’s why it’s worth mentioning though.

It’s not enough to just create your personal profile. You’ll also want to create a profile for your business. If you produce a lot of content – blogs, videos, or audio snippets – having both a personal and a business profile is an excellent idea.

Complete your profile.
Be warned – this will take some time. That’s because Google+ profiles are extensive. This profile is used for all Google products. It’s worth the effort.

Fill out both your personal and your business profile as thoroughly as possible. These pages will act as miniature websites online for your company and your personal presence, so they’re IMPORTANT to complete.

Get active.
Start by creating segments or circles. Then, add people that are relevant to each one. You might have a customer circle, vendor circle, or industry circle.

Explore communities too. There are many active members of Google+ in smaller niche communities. Getting involved with these groups online could open up new DOORS for your business.

joining google plus communities can help your seo strategy

At the very least, post content on Google+ consistently. There’s a far greater potential for your content published on Google+ to appear in search engine results than content published on other social networks. That’s just the nature of the Google beast.

Google’s top brass has said that your participation on Google+ is part of what it considers when ranking your website on search results. In other words, if you ignore Google+, Google will ignore you. – Joan Stewart, PublicityHound.com

Add Google+ to Your Website.
Google wants to know that what you’re publishing is relevant, valuable, and interesting. Make it easier for your website visitors to share your posts on Google+ by adding a button to your website. Even though Google vehemently denies that the number of +1s correlate with a page’s ranking, other studies show the opposite.

Err on the side of caution and add the button to drive more +1s.
 
Google Plus increases your SEO by rewarding you with more appearances in the Google search streams of your followers, friends and Google Plus members. Google plus Button allows users to vote for a website and recommend it to Google for a related keyword. I think there are some important things like plus one, business page etc that can directly affect the SEO Algorithm at Google.
 
Main benefit of Google plus is driving traffic for sites. Besides, You also build a community for your business and take care of them.
 
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