How does Google judge on link profile

Google wants you to earn links by creating content people want to link to. People that link to your content because they like it are not concerned with keywords, in general. So they will link with what ever seems right to them.

embroidery materials can be found here -- here would be linked to the site.

for those just leaning to make quilts, Missouri Star quilting tutorials are a great help -- Missouri Star could be linked, or quilting tutorials could be linked.

If you want to improve your SEO skills, reading the threads at SeoChat is a great place to start -- SeoChat could be linked, or "improve your seo skills" could be link.

this site is a great place to get stock photos for a very good price -- here " this site " would be linked or " stock photos "

In the above examples, it would be easy to fall into the trap of using keyword rich anchor text for each as they seem natural.

Having all do follow links or a vast majority of you links are do follow is very very un-natural. That is a dead give-away some one is link building,

Linking to a site by domain name is good way to build brand awareness, so that can be one of the safest routes to take, but again, if all your links pass juice, what is natural about that?

Getting 5000 links in a week, noting natural about that 99% of the time. Sometimes things go viral, Google knows the difference between viral and manipulation.
 
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