If you’re currently spending between $20-$100 per day on Facebook ads and seeing a solid return on ad spend (ROAS), you’re probably itching to explore ways you can scale that success to grow your business even further.
Maybe you’ve tried raising your daily ad spend only to see your returns decline, or you’re just not sure who else to target.
1. Increase your audience size. The first step to scaling your advertising budget beyond $50 per day is to reconsider the size of the audience you're targeting. Going from small, tightly defined audiences to larger, broader audiences will provide your Facebook Pixel with more opportunities to find you new customers.