How do you measure SEO success?

To measure the success of your campaigns in terms of real value, you need to track the visitors you've brought in, their outcomes, and trends. You can do this with any web analytics tool such as Google Analytics. Learn to segment data by source, and narrow in on visitors who came in through landing pages or keywords that you managed. Then look for outcomes and trends...
- How many of those visitors returned to the site more than once?
- How many turned into customers?
- How much revenue did those visits result in?
- How have these numbers changed over time?
- How does that correlate with the SEO work you've been doing?
 
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