How do you define stratergy and branding in social media

One of the most well-established rules of social branding is that you must be consistently active if you are to effectively build your brand. A once-weekly Twitter post or monthly Instagram photo are not going to accomplish much, if anything. For this reason, it's best to focus on two or three carefully chosen social networks and try to be active on them, rather than posting sporadically to a half-dozen.
 
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