For the most part, search engines score sites based on the words and images on web pages and on how well their content matches the keywords that are searched. MAKE YOUR SITE SEARCH ENGINE FRIENDLY
* Do add a meta tag that identifies your site as mobile friendly
* Do make sure your code is valid
* Do invite other sites to link to you
* Do develop a list of keywords and write a good description for your site
* Do include your most important keywords in the title of your web page & also in the name of the file
* Do include keywords in the headlines on your web page
* Do register your mobile site with search engines
* Don’t stuff in extra keywords
* Don’t expect instant (or permanent) results
You can create a mobile-friendly version of the website for Googlebot-Mobile, use meta.txt for specifying special instructions to mobile search engine crawlers, use mobile.XML sitemap and will have mobile optimized content on the site.
It is simple in look.
It is user friendly.
It is easy to access.
Its should not be mashed up with too many option.
It has proper flow of data.
In mobile the speed is high because of its small resolutions screen.
In any place we will be able to access.