Everyone wants to increase search engine ranking for their keywords. You can get rank on search engine. But it needs a strategy. You have to create a strategy to get the ranking. Link building is one the most important part to get ranking in search engines.
Proper On page optimization and link building from authority sites as well as relevant sources are the most important key factors to improve the search engine ranking positions.
If not keywords, what are you trying to rank for? If you're not big time, your brand name can't compete with the big companies. Come on. How do you do that? You don't compete brand against brand, you compete with keywords. (sample: Nikkon vs. digital Camera)
Content marketing is the best and effective strategy for keyword ranking.
It does not just help on keyword ranking but also on increasing site's organic traffic and search.
1- Do social bookmarking on regular basis and post about your website on regular basis and enhance your friend circle.
2- Do business listing
3- Post comments on blogs.
4 - Participate in forums
5 - Participate in question answer sites to collect trusted links.
6- You can also hire an expert from SEOclerks.