Here is how I look at it. Do you have time or money?
Effectively you look at traffic as being:
Trading your time for traffic (free traffic), or
Trading your money for traffic (paid traffic)
Paid traffic is the faster method of the 2.
But before you go spend thousands of $$ on ads - ask yourself these two questions:
1. What type of traffic do I want? Namely, what’s my target audience.
2. What am I doing with the traffic once they arrive on my website. Namely, conversion.
I will assume you have number 2 handled. Meaning if you’re selling a digital course, app, software - then you have a solid sales funnel set up that is optimized for conversion.
If you don’t, then take some time to work on this.