How can I avoid Google penalties?

Top 3 Guidelines for Avoiding Google Penalties
You can take steps to minimize the factors that contribute to SEO penalties. Here’s the top 3 guidelines to avoid a penalty:

Don't buy links. Links passing SEO value to your site should look natural. Make sure a "nofollow" attribute is added to any paid links (such as ads) and stay away from link schemes.
Don’t overuse keywords. Stuffing your content with exact repetitions of a key phrase can hurt your search engine rankings. Keywords are important, but use keywords appropriately in a natural-sounding way.
Make original, quality content. You must have unique, high-quality web pages to rank.
 
A Google Penalty is the negative effect on a website’s search rankings based on the updates
to Google’s search algorithms and/or manual review.
It can be an unfortunate malfunction of an algorithm update or an intentional penalization for various
black-hat SEO techniques. so just you have to follow the Google guidelines.
 
Avoid:
- Link Farms
- Hidden Text
- Use of unauthorized computerized and automated program for page and site submissions and for checking search rankings
- Heavy use of keywords that are not in the content of a web page
- Duplicate Content
- Use Guest Posting Sparsely
When you do guest post add contextual links
 
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