How can AI help improve customer targeting in marketing?

Christian11

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AI enhances customer targeting by analyzing vast amounts of data and providing deeper insights into customer preferences, behaviors, and needs. Machine learning algorithms can segment audiences based on various criteria like age, interests, browsing habits, and purchase history. By identifying these patterns, AI can help marketers create personalized experiences and deliver the right message to the right audience at the right time. With AI, businesses can optimize campaigns for better engagement, reduced ad spend, and higher conversion rates. Automated retargeting and dynamic ad placement are key ways AI improves targeting efficiency.


SOURCE: https://www.inoru.com/ai-product-marketing
 
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