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- Google Penguin is a code name for a Google algorithm update that was first announced on 24 April , 2012.
- The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat #SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.
- Such tactics are commonly described as link schemes.
- According to Google's John Mueller, Google has announced all updates to the Penguin filter to the public.