Google Diversity Update Overview

[Sara James]

The effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords.

Here’s what was discovered:

Zero results were found containing more than 3 URLs from one domain.
3.5% of searches contain 3 URLs from one domain, down from 6.7%.
44.2% of searches contain two URLs from the same domain, which is up by less than 1% from before the update.
52.3% of searches return unique domains for all positions.

 

[RH-Calvin]

A study on the effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords. Google’s diversity update, rolled out earlier this month, aims to limit the number of times a domain can appear in a single SERP.

 

[amar495]

A study on the effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords. Google’s diversity update, rolled out earlier this month, aims to limit the number of times a domain can appear in a single SERP.