A Goal setup is a measure that indicates how well your website or app achieves your target objectives. A Goal signifies a completed action known as conversion which contributes to the success of the business.
Examples for Goals are for e-commerce website it is when the user makes a purchase, for marketing or lead generation website it is the submission of a contact information form. Goal setup is used to obtain critical information like the rate of conversion for the app or website which is essential to assess the effectiveness of your marketing campaigns for your online business.
Goal set up it is set in your google webmaster tools account to target visitors from a special geographical areas of a country. The search engine fetches the information of your website to the online visitors from that nation.
a. Go to your Google Analytics standard reports.
b. Click on the “Admin” button in the top right.
c. Click on “Goals”
d. From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) to set up a new goal.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
Log in to your Google Analytics account.
Click on the "Edit" link under the Actions column next to the website profile you want to create the Goal for.
Scroll down until you locate the Goals section.
Complete the Goal Information section.
Complete your Goal Details information.
Save and complete your Goal by clicking directly on the "Save Goal" button on the bottom of the Goals page.
How to setup Goal in Google Analytics
- Go to your Google Analytics standard report.
- Click on the "Admin Button" top on the wright.
- Click on "Goal"
- Easily set-up your Goal(New Goal)
Benefits:
1. URL Destination Goal
- Goal Funnels
- Hacking URL Goals with Virtual Pageviews
2.Visit Duration your Goal
- How Google Analytics Tracks Visit Duration
3. Pages/Visit Goals
4. Event Goals
Goal setup is important to track the number of conversions. There are different types of goals available and you need to setup as per your requirements.
Google Analytics will give you some important data,
1, Where your visitors are coming from
2, How your visitors found your website
3, Web browsers used by your visitors
4, What keywords were used by visitors in the search engines to get your website