Google analytics tool

It’s completely free
Analyse sources of traffic
Breakdown of keywords
Information about visitors
Website bounce rates
Specific page popularity
Traffic flow
Review historical data
 
Google Analytics is a free tool that you can used to track information about the way visitors to your site interact with it.
 
5 Benefits of using Google Analytics for your SEO campaign
It is completely free of charge
Able to find out how your visitors locate your website
Able to identify which pages and links your visitors click the most
Visitor segmentation
Able to fine tune your website
 
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