You have to do On page SEO and Off page SEO.
On page SEO
1, website title.
2, URL structure.
3, Robot.txt
4, Meta description
5, Quality content
and many more techniques you have to do it properly.
Off page SEO
1, social bookmarking
2, Web 2.0
3, PDF submission
4, Blog commenting
5, Forum posting
6, Video submission
7, Directory submission
these all the techniques you have to do it. You have to take backlink from high PR sites.Also you have to promote your site on social media.