Fred Update

Fred also appears to be penalizing low-quality, content-based sites whose aim is to generate AdSense ad revenue without providing any value to the reader. So, as long as your site doesn’t consist of low-quality content and a bunch of ads, you should be fine there.

While Fred doesn’t seem to be affecting local businesses yet, any link-related algorithm update could have an impact on local businesses that have received inbound links from spam sites.
 
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