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Facebook is soon to roll out a special Dynamic Creative tool that can help brands create thousands of different versions of an ad, varying in content based on who they will be shown to, and where they will appear. Here, you can input multiple elements that you want to include in your ad, like headlines, images, videos, call-to-actions, etc. Facebook will automatically create various versions of the ad by incorporating those elements, to appeal to different audiences and accommodate different placements.