Explain various steps that you would take to optimize a website?

There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization
 
Start by choosing the right meta tag and title tag for your website html.
While working on the content, be sure to be simple precise and concise. Avoid pagination of content.
Ensure image optimization, check on keyword density, keyword proximity and over time, keep updating them.
In a nutshell, while making your website, ensure maximum satisfaction for your users in terms of content and visuals and for the search engine.
 
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