Exact match and broad match

Exact match allows you to show your content show only when searcher types the exact keyword or phrases you're using while broad match is anything that Google consider "relevant" to the researched keyword .
 
Ex.-
Matching your signature with the keyword 'Send Money Online' - Exact Match
Matching your signature with the keyword 'Send Money Over Internet' - Broad Match
 
Broad match is the default match type and the one that reaches the widest audience. When using broad match, your ad is eligible to appear whenever a user’s search query includes any word in your key phrase, in any order. While Exact match is the most specific and restrictive of the keyword match types. With this match type, users can only see your ad when they type your exact keyword phrase by itself.
 
With exact match, your ads can appear only when someone searches for your exact keyword, without any other terms in the search.

With broad match, your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for close variations of your keywords.
 
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