eCommerce site

Unique visitor means a single person who visits a website any number of times. For example, one unique visitor might make several unique visits to a website over a number of days.

Calculating unique visitors generally means counting the number of unique IP addresses. The analyzer assumes that these are separate people.

Calculating unique visitors has two main problems:

In many cases the same visitor has lots of different IP addresses over time.
In some cases multiple visitors appear to have the same IP address.
 
There are many ways through that you can increase unique visitors for not only eCommerce site but others too. If you want to increase the unique visitors for eCommerce they you have to try paid advertise campaign, provide existing user a different discount, Distribute promo code so people more and more use your site to purchase.
 
I suggest you to desgin a website with good looking first, then concentrate on contents, keywords, price list, offers. it should be clear and attadtive and make a seo on relevant site.
 
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