Doorway pages

Hello,


Webmasters are sometimes told to submit “bridge” pages or “doorway” pages to search engines to improve their traffic. Doorway pages are created to do well for particular phrases. They are also known as portal pages, jump pages, gateway pages, entry pages, and by other names as well.
Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. This page explains how these pages are delivered technically, and some of the problems they pose.

Doorway pages are pages that are designed specifically for ranking benefits. They consider search engines, but not users.

So there are a number of types of doorway pages. Two commonly seen are cloaking and redirection pages. These are pages designed for search engines to see, but users don’t see these pages. If you click on one of these pages in the SERPs, you’re instantly redirected to a more useful page.

Content rich doorway pages, these have had design slightly in mind, but again the information on those pages aren’t actually useful and they require you to take an extra step to find the information that you’ve actually searched for in Google.
 
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
 
The purpose of these doorway pages is to trick the search engines into giving these sites higher rankings; this sounds okay until you realize that they are not static destinations. Instead, doorway pages are specifically aimed towards search engine spiders - once a searcher lands on a doorway page, they are instantly redirected to the "real" website.
 
Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination.
Here are some examples of doorways:
* Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page
* Pages generated to funnel visitors into the actual usable or relevant portion of your site(s)
* Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy.
 
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