Does redirect affect SEO?

301 Moved Permanently. A 301 redirect is a permanent redirect which passes between 90-99% of link equity (ranking power) to the redirected page. 301 refers to the HTTP status code for this type of redirect. In most instances, the 301 redirect is the best method for implementing redirects on a website.
 
Well, it depends, but in most cases, no. Redirects are not bad for SEO, but — as with so many things — only if you put them in place correctly. A bad implementation might cause all kinds of trouble, from loss of PageRank to loss of traffic. Redirecting pages is a must if you make any changes to your URLs.
 
Redirects aren’t the best response code you can show Google when exploring the site, but they are necessary in many cases. So, redirects aren’t bad for SEO unless (there’s always an “unless”) you aren’t doing them the right way.

One 301 redirect increases the page loading time. That isn’t usually noticed by users but it’s taken into account by Google, as it takes an extra step for the spider to crawl the newer page, and that can add some milliseconds to the loading speed.
 
Well, it depends, but in most cases, no. Redirects are not bad for SEO, but — as with so many things — only if you put them in place correctly. A bad implementation might cause all kinds of trouble, from loss of PageRank to loss of traffic. Redirecting pages is a must if you make any changes to your URLs.
 
301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently".
 
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