The importance of meta tags is that the search engines read them in order to compare if these keywords and the description are related with the visible content. Are your keywords present in your webpage? Is your meta description related with your content and your site’s niche? There is certain weight in your meta tags that the search engines see, that being the reason, wouldn’t you want to do everything in order to bring your page a little bit higher in the SERPs? That’s exactly the reason why meta tags is important.