Digital marketing - It is the process of promotion of products and services or offering special promotions.It create professional marketing messages that drive sales and create loyalty.
Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand. Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.
Digital Marketing is not just one term but it is made up of a number of terms and techniques like web designing, content strategy, blogging, content management, e mail marketing, social media and search engine optimization or SEO.