Differentiate between on-page and off-page optimisation

On page SEO deals with aspects on your website that can be optimized for search engines. Off page SEO involves aspects on other websites on the internet that can be optimized to improve the ranking of your website on leading search engines
 
Off Page SEO: In on page SEO, you can target a search term through keyword research, create a page, and tweak the content for the best results. You have complete control over your optimization efforts.

Off Page SEO: It relies more on promotion. These include link building, blogging, social media, and other off page SEO techniques to build awareness. Control is in the hands of your community.
 
On-Page SEO: It is a type of SEO in which optimization is done inside the website. For instance, keyword research, content writing, sitemap.xml, Google Analytics, Google Webmaster tool.
Off-Page SEO: It is a type of SEO in which optimization is done off the website. For instance, link building through press release submission, blogging, article submission, forum posts etc.
 
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