Difference between on page and off page optimization?

Difference between on page and off page optimization?

On Page Optimization refers to the changes, which are done onsite i.e. on website in order to improve the ranking and traffic to the website. Some of the Off page examples are:- Changing Meta of the website, updating Alt tags, Inter linking, etc.

Whereas Off Page Optimization refers to building backlinks to the website again for the same cause i.e. to improve the ranking and traffic of the website.
 
On-page optimization techniques are the ones that focus on improving the elements that contribute to enhance the user and search engine experience on-page. These factors describe the search engine what the website is about and how rich is it's content.
Off-page optimization on the other hand, are the measures that contribute in generating backlinks for the website, to improve its ranking on the search engine result page.
 
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