Difference between keyword & keyword phrase?

Keyword-A keyword is essentially any word or phrase you use when searching with a search engine.” In a simple language, any single word related to your business, product/services which can be useful for your business.
eg. If you are selling shoes online then “shoes”, brand name like “Reebok”, “Nike” are your main keywords.
Keyword Phrase- Combination of those keywords is called key phrase.
eg. As per the same example for online shoe store above phrases can be (“Sport shoes”, “Reebok shoes”, “school shoes” etc.)
 
Any single word related to your business, product which can be useful for your business. eg. If you are selling shoes online then “shoes”, brand name like “Reebok”, “Nike” are your main keywords. Keyword Phrase- Combination of those keywords is called key phrase.
 
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