Difference Between Clicks and Visits?

A Click is a term generally used in connection with campaigns because the most important information is - how many times did a particular campaign ad bring a visitor to my site?

Visits or Visitors – The number of visits to your website. A single unique visitor could be responsible for many if about an hour passes between them taking action (eg they leave your website open on a tab in their browser and forget about it until they click on it an hour later).
 
Hi! 'Click' indicates of how many times the visitors clicked your ads while 'Visit' is the number of sessions initiated by your visitors.
 
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