nikki shah
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Device usage is just one way consumer behavior is changing during the pandemic, says Microsoft Advertising.
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Desktop search is rising amid the work-from-home surge
- Thread starter nikki shah
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chiragm984
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“Search is more important than ever,” said Rik van der Kooi, Microsoft Advertising’s corporate vice president. He noted that in the last downturn of 2008, “search outperformed all other formats. Given stay-at-home and online media consumption, consumers are doing more online research, search and shopping.”