Definition of keyword

A keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page to with an appropriate search query.
 
Keyword- A keyword is essentially any word or phrase you use when searching with a search engine.” In a simple language, any single word related to your business, product/services which can be useful for your business.
 
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