Content or Back-link which is batter ?

Depending on the reason of the website theme, it is important to decide whether to focus on the content or back links. When it is of some business website definitely content is important as customers when see quality content, get stick to that website. At the same time, Back links are becoming popular SEO technique along with the content as the number of clicks a website gets the more it gets high Google rank. So What I prefer to say is better to use both these points and use quality content along with the back links.
 
In my opinion, you should optimize both, your website will have high rankings on google. Both of them important of all, believe me.
 
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