Common Mistake in SEO?

Thinking you know loads about SEO and starting a website, and then months later seeing mistakes you've made. Things like on our store, I missed out the brand name of the product in the url and meta! Doh, having to put them all in now. Lot's of things I've done I just can't remember them all.
 
Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination. Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users.
 
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