Can you establish a difference between SEM and SEO?

SEO or search engine optimization is a part of SEM (search engine marketing). SEO is a type of SEM which helps to rank your website keywords in search engines and create an online identity. The methods used help to build your website reputation in search engines.
 
The main difference between these two terms is that search engine optimization is simply a component of search engine marketing. SEM includes components of paid search, such as PPC and also SMM (social media marketing).

It is important to note that you should never use the terms SEO and SEM interchangeably, because although they work hand in hand, they are not the same term.
 
SEO or search engine optimization is the process of optimizing your website in search engines. The process helps to build your online identity and reputation to benefit your online business.

SEM stands for search engine marketing. It is the process of promoting your website in various search engines to build its popularity and reputation. Search engine optimization and social media optimization are two major processes used for search engine marketing.
 
The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known.
 
SEO is a part of SEM (Search engine marketing)
SEM includes organic and paid marketing techniques, where paid marketing includes PPC, paid search engine advertisement (Google Adwords) and organic marketing which is free called SEO where your website ranks for some keywords and drive traffics to your website on the basis of rankings and keyword search volume and competition on those keywords.
 
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