Bounce rate

Here are 5 ways you can decrease your website bounce rate:
1.Set Realistic Expectations: Benchmark Averages for Bounce Rates
Content Websites: 40-60%
Lead Generation: 30-50%
Blogs: 70-98%
Retail Sites: 20-40%
Service Sites: 10-30%
Landing Pages: 70-90%
2.Attract the Right Visitors
Choose the right keywords to match your content -- not just to attract the most number of visitors.
Create multiple landing pages with unique content and keywords for your different buyer personas.
Maintain top rankings for branded terms.
Write attractive, useful meta descriptions for search engine users.
Improve targeting of online advertising campaigns.
3.Enhance Usability
Make your text readable through sensible organization and the use of larger fonts, bulleted lists, white space, good color contrast, and large headlines.
Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers.
4.Speed Up Page Load Time
Use little or no self-loading multimedia content.
Set external links to open in new browser windows/tabs.
Don’t let ads distract from your content: Place static ads to sides, and avoid pop-ups and self-loading multimedia ads.
5. Provide Quality Content
Have an obvious main message.
Use clear headers and subheads.
Tailor content to intended visitors.
Use stylish copy and images.
Make your content error-free.
Include a clear call-to-action and obvious links to next steps.
 
Adjust the bounce rate of your website.
Reduce the bounce rate of the web pages in the Profit Index.
Stop targeting keywords/marketing channels which are sending low value traffic.
Create landing pages which satisfy visitor's query.
 
When you’re working hard to increase your site’s search performance, one of the things you should do is to reduce a high bounce rate.
13 Ways to Reduce Bounce Rate and Increase Your Conversions
1. Improve Your Content’s Readability
2. Avoid Popups – Don’t Disrupt the UX
3. Create a Compelling Call-to-Action
4. Improve Your Brand Storytelling
5. Keep Your Blog Fresh With the Right Content
6. Target Keywords With High-Value Traffic
7. Attract the Right Visitors
8. Write Attractive Meta Descriptions for Search Users
9. Create Multiple Landing Pages for High-Volume Keywords
10. Speed Up Your Page Load Time
11. Set External Links to Open in New Windows
12. Make Your Site Mobile-Friendly
13. Show Credibility.
 
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