Here are 5 ways you can decrease your website bounce rate:
1.Set Realistic Expectations: Benchmark Averages for Bounce Rates
Content Websites: 40-60%
Lead Generation: 30-50%
Blogs: 70-98%
Retail Sites: 20-40%
Service Sites: 10-30%
Landing Pages: 70-90%
2.Attract the Right Visitors
Choose the right keywords to match your content -- not just to attract the most number of visitors.
Create multiple landing pages with unique content and keywords for your different buyer personas.
Maintain top rankings for branded terms.
Write attractive, useful meta descriptions for search engine users.
Improve targeting of online advertising campaigns.
3.Enhance Usability
Make your text readable through sensible organization and the use of larger fonts, bulleted lists, white space, good color contrast, and large headlines.
Use well-organized, responsive layouts that allow for quick and easy navigation on all platforms and browsers.
4.Speed Up Page Load Time
Use little or no self-loading multimedia content.
Set external links to open in new browser windows/tabs.
Don’t let ads distract from your content: Place static ads to sides, and avoid pop-ups and self-loading multimedia ads.
5. Provide Quality Content
Have an obvious main message.
Use clear headers and subheads.
Tailor content to intended visitors.
Use stylish copy and images.
Make your content error-free.
Include a clear call-to-action and obvious links to next steps.