Driving a traffic on your website you have to do SEO On page and Off page techniques.
On page techniques
1, Quality content
2, Meta description
3, Sitemap
4, URL structure
5, Page Title
6, Meta tags
7, Image SEO
8, Keyword density
Off page SEO techniques
1, Social bookmarking
2, Web 2.0
3, Blog commenting
4, Blog post
5, Forum posting
6, PDF submission